While Baby Boomers may have been overtaken by Millennials as the largest segment of the U.S. population, don’t count them out when soliciting donations.
Retirees are expected to donate $6.6 trillion cash and $1.4 trillion ...
Five Methods to Establish Lasting Relationships with Millennial Donors
In June 2015, the United States Census Bureau™ announced that Millennials had overtaken Baby Boomers as the ...
Clean Data Drives More Profitable Nonprofit Fundraising
Fundraising is the lifeblood of nonprofit organizations. Without successful fundraising, a nonprofit won’t be able to provide services and programs. Fundraising will always be a challenge, but targeting your ideal audience ...
3 Ways to Identify Prospective Donors by Examining Past Patterns
As a creature of habit, much like most of us are, I have preferences in my day-to-day activities that are very predictable should you examine my spending patterns. Whether my choices are need-driven, based on an emotional connection, or simply the convenience of location; I dine, shop, and spend the same way month after month.