Now, it’s no mystery that social media is king when it comes to grabbing the attention of consumers. The enchanting force of these media giants has billions of people under its spell and countless advertisers marketing ...
Why Email Marketing is Crucial to Your Fundraising Campaigns
As one of the most cost-effective and fastest ways to engage with donors, email marketing proves to be the glue that binds any prosperous multi-channel fundraising campaign together. Email can propel success even further ...
Donor Loyalty and Lifetime Value
Do you know the lifetime value of a donor to your organization? With Americans donating hundreds of billions of dollars to causes every year, it’s a question that directly affects nonprofits. Tracking donor engagement ...
Top 4 Ways Universities Use Social Media
Universities are increasingly turning to social media to connect with alumni.
And alumni like me are reaching out using social media to connect with old university classmates for business networking opportunities, to plan ...
4 Things You Should Know About Every Fundraising Prospect
The fundraising community is crowded. For every prospect, there are umpteen nonprofits jockeying for donations. It’s a competitive landscape. If you want to guarantee that your organization can make a lasting impression ...
Do you know what your current donor base looks like?
As a nonprofit, continuing to grow your donor base is quite possibly your first and last concern. There’s no such thing as having too many donors, and the task of retaining established ones come with a separate set of ...