Elections can serve to unite and divide people according to social issues and causes with an increased awareness in the upcoming months as the turbulent primaries and elections near.
Whether you’re a fan of Hillary Clinton ...
Top 6 Ways to Build Alumni Relationships
One of the truisms in fundraising is to think like your donors, and you’ll be more likely to succeed at capitalizing on loyalty and goodwill. The goal of every foundation is to convert annual giving to deeper connections ...
The Connection Between Email Addresses and Social Media Profiles
Now, it’s no mystery that social media is king when it comes to grabbing the attention of consumers. The enchanting force of these media giants has billions of people under its spell and countless advertisers marketing ...
Why Email Marketing is Crucial to Your Fundraising Campaigns
As one of the most cost-effective and fastest ways to engage with donors, email marketing proves to be the glue that binds any prosperous multi-channel fundraising campaign together. Email can propel success even further ...
Donor Loyalty and Lifetime Value
Do you know the lifetime value of a donor to your organization? With Americans donating hundreds of billions of dollars to causes every year, it’s a question that directly affects nonprofits. Tracking donor engagement ...
Top 4 Ways Universities Use Social Media
Universities are increasingly turning to social media to connect with alumni.
And alumni like me are reaching out using social media to connect with old university classmates for business networking opportunities, to plan ...