Demographic Append Packages

Your supporters expect personalized communications from your organization. But, most organizations lack the data they need to accurately and thoughtfully tailor their campaigns.

Demographic appends can provide the insights you need to power relevant fundraising campaigns.

What is a demographic append?

A demographic append is a type of data append that adds third-party demographic data to your database. This demographic data may include gender, marital status, income range, home ownership, and more.

The primary purpose of appending demographic data is to fill gaps in existing donor data with valuable demographic, financial, and homeownership attributes. When you enhance your first-party data with additional demographic information, you can develop a more complete view of your supporters.

How do demographic appends work?

To append demographic data to your database, the process is typically as follows:

Step 1: Upload a file containing your existing data to a secure file transfer site.

Step 2: The demographic append service will match your data to their database.

Step 3: Your demographic append service provider will append the requested demographic data to your file. Then, they will return the enhanced data to you through the secure file transfer site.

Step 4: You download the enhanced data and use it to power your fundraising campaigns!

With the right data provider, the demographic append process is easy and seamless!

What are the benefits of demographic appends?

Demographic data appends benefit nonprofits, higher education, and other organizations by providing additional supporter data. Additional demographic data can be useful for many marketing and fundraising purposes, including:

• Improved Segmentation: Segmenting your audience based on their demographic attributes can help maximize the effectiveness of your campaigns. For example, supporters with young children may be less likely to attend in-person fundraising events. Instead of inviting them to your organization’s gala or golf outing, ask them to support your cause in other ways.
• Increased Personalization: The more you know about your supporters, the easier it will be to tailor your messaging to them in meaningful, relevant ways. For example, if you have income ranges for your supporters, adjust the amount you ask for from them according to their propensity to give.
• More Precise Targeting: Demographic data can be used to refine your ad targeting parameters. For example, if the demographic information in your database shows that a majority of your donors are homeowners, continue to target homeowners.
• Informed Third-party Audience Targeting: If you know what demographic attributes are most common in your current supporter base, you can use this information to inform third-party list selection, lookalike audiences, and new donor acquisition initiatives.

Regardless of your marketing goals, a demographic data enhancement service can help you inform your most important initiatives.

What demographic append services does AlumniFinder provide?

If you’re looking to append demographic data, AlumniFinder can help! We have a variety of demographic append services available, including 3 Demographic Enhancement Packages to choose from.

These packages make selecting data attributes for enriching your donor data simple. We’ve thoughtfully combined popular and meaningful data attributes into groupings that provide areas of focus you can leverage to meet your specific fundraising and outreach goals.

Learn more about our demographic appends, today!

You can either choose an individual package or combine them for more comprehensive results. Please inquire regarding pricing and minimum order requirements.

Utilize AlumniFinder’s Demographic Append Services, today!